The No7 'Tah Dah' campaign is very much about embracing and celebrating 'real British women' and making them feel more confident inside and out by giving these 'real women', 'Tah Dah' moments. This No7 campaign was well planned out and promoted throughout social media and Television adverts, in order to sell their skincare and cosmetic products.
Many advertisements created to sell No7 products, mainly focus on featuring these 'real women' in their advertisements and essentially encouraging the popularity of women aged 30-44 in Britain, to be more daring with their make-up looks and 'reinvent' themselves.
No7 created mass awareness for their brand, featuring real, beautiful, unique women from all walks of life and then pushing their cosmetics through these women, allowing them to experiment and reinvent themselves. As a brand they have used very effective sources and marketing techniques in order to promote their campaign and beauty products that claim to provide you with a 'Tah Dah' moment. Respected make-up artists such as Lisa Eldridge; a professional make-up artist and respected beauty blogger, were used to promote the campaign and demonstrate the performance of their products. Featuring make-up artists with a large following of women, allowed No7 to further promote their campaign through many types of social media, etc twitter, instagram, Facebook. Using social media to connect and communicate with customers is a very effective way to sell your brand and also create a larger following.
In many of their video advertisements for the 'Tah Dah' campaign, No7 promote their cosmetic products and benefits that come with it through colour, words, imagery and emotion.
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| https://s-media-cache-ak0.pinimg.com/236x/16/94/d2/1694d2e60c64ef08dc8113c2f5fe7607.jpg The image above is a advertisement for No7, I chose to discuss this image in particular because of the story behind of the image and also the effective marketing techniques that were used in this advertisement in order for No7 to promote their campaign and push their cosmetic products. The woman featured in this advertisement is called Yasmin; I watched a video for the brand which showed Yasmin discussing who she was; a wife and mother, what make-up she usually wore; concealer, mascara and blusher, and finally what make-up she wore for special occasions; which she replied 'a touch of lipstick'. After Yasmin talked about herself she began to say what she would like to experiment with different cosmetic looks and why, after this Yasmin was then made over on set with No7 cosmetics of course and then discussed how she felt and what she thought of herself after. This advertisement is very effective and focuses mainly on emotionally, talking to us as just another busy, hardworking woman who can relate to Yasmin's lifestyle and also making us want to try the cosmetics too and feel the way she does. She looks beautiful and confident before and after trying the No7 cosmetics and the brand sells confidence and self esteem through their products well. In order to adapt my ideas I have created in response to my word 'Macabre', so that it is more complimentary for my brand No7, I plan to make my make-up design look more subtle and demure for my commercial Images and more intense for my editorial Images. Luckily, my assigned brand plays a lot with colour and uses colour as a powerful form of expression and confidence, this is something I can use to my advantage and be as intense as I want with application. My next steps to take now are to book a studio and practice shooting, create lots more face charts and also plan my final details for my shoot. |
References
http://www.marketingmagazine.co.uk/article/1083724/boots-reposition-no7-brand-ta-dah-campaign
http://www.dailymail.co.uk/femail/article-3185794/No7-scouts-ordinary-ladies-STREET-star-new-campaign.html
http://www.campaignlive.co.uk/article/connected-campaign-month-boots-no7/1156535
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