No7 Campaigns

Image 1 
- The models freckles are showing and her skin looks very plump and clear 
-Her hair is wind swept and slightly messy making her appear casual and effortless
-The use of the same green colour throughout the image instantly stands out, and contrasts nicely agains the models dark brown hair and eyes
-I found it it interesting that there is minimal use of colour on her lips, it makes the whole makeup look very simple and effortless, making colour or being creative easy to do effortlessly 
-The lighting is quite warm and makes the models hair and skin glow 


















Image 2 
- I think the model is beautiful and radiant and you can see that she is naturally beautiful
-She appears to be wearing a very sheer coverage glowy base as her skin is radiant yet appears hydrated, fresh and plump
-I like that her eyebrows aren't overly groomed and just shaped and set this also makes her appear effortless
-The lighting enhances and highlights the centre of her face making her look even more radiant 
-The use of the same shades of red ties everything together and catches your eye, the use of red in this image really compliments the models skin colour 
-The image symbolises the caption perfectly as the model shines in this image due to the use of colour, lighting and minimal makeup 

Image 3 

- The blue pops/contrasts against the models skin really nicely 

- The woman appears very confident and powerful in this image due to her facial expression and body  language in this image yet elegant at the same time 

- I feel she symbolises the ideal elegant independent business woman with inner beauty pouring within 

-The pose the model is in compliments the caption well 

-Her skin looks radiant due to the lighting used 

Image 4 
- The model in this image is wearing either a suit or blazer in this image and looks quite professional, this is also communicated through the caption 'You will take these red lips seriously' this could symbolise that her confidence to wear red lipstick is making her feel more confident and beautiful and it also seems that their could be an element of mocking sexism in regards to the caption 
-Her hair is unique and stands out a lot against the red colour theme and also her black blazer 
-This woman appears to be a more mature age than the other models in the images above, yet she looks radiant, youthful and beautiful





References 
http://i.dailymail.co.uk/i/pix/2015/08/05/10/2B1D28D800000578-3185794-image-a-7_1438766989494.jpg
http://cosmouk.cdnds.net/cm/14/30/53d4c386e68fb_-_070813-yasmin-boots-no7-dn6y9s-lgn.jpg
http://imworld.aufeminin.com/story/20130808/no7-say-no-to-airbrushing-for-new-beauty-campaign-58292_w1000.jpg
https://s-media-cache-ak0.pinimg.com/564x/6d/4c/7e/6d4c7e159ac8cf956bb16c372f28b975.jpg