FMS404ShootingBeautySalmonM: Digital Image Production; Shade Parade Chanel Makeup.

Shade Parade!

https://www.youtube.com/watch?v=BteXbY44a7U

Video sourced from Youtube.com.

I have chosen to analyse the beauty ad by Chanel called 'Shade Parade'. I chose to discuss this advert as I found the theme and overall filming of the advert really beautiful and unique. This particular ad is focused on selling the new collection of Chanel nail polishes, and Chanel have decided to do so by creating a musical of dancing hands, all showcasing the new beautiful range of colours. The them of the advert makes me think of the Great Gatsby and Moulin Rouge, as each hand in the advert represents a different girl/personality but the hands all mimic sultry and showgirl like dance moves with their fingers to act as legs. The classic black, gold and red colours in the background of the ad also add to the Great Gatsby style theme as everything is so glamorous and perfect, from the symbolic Chanel sign featured in the beginning end and middle of the ad, to the application of nail polish to each set of nails.

I feel that as a occasional consumer of the brand Chanel, this advert for me was nothing less than all the other glamorous and perfect ads Chanel has already and continues to make. From an audiences perspective I feel that this advert would be very entertaining, humorous and admirable, as it is so well thought through in regards to the dance moves on the hands, it brings a real sense of nostalgia wether it reminds you of the Moulin Rogue or even Las Vegas. You see these beautiful nails in this gorgeous backdrop and you instantly think of becoming that show girl who is admired and perfect all the time and being on stage yourself. Its tricky to think of who the main audience of this product would be as nail polish is really for all ages, I think this advert focuses less on the age range and more on making women feel like a star or beautiful showgirl. All the colours featured in this nail polish collection seem to be more than appropriate for all ages.

Overall I feel this advert has a very positive, nostalgic and magical theme to it as it entertains you whilst you realise the advert is simply only for their new nail polish collection but the ad is unique and charming, making you want to either watch it again or go and see/purchase the product. Everything in the ad catches your attention from the glittery lights, complimentary colours and beautiful glossy finger nails to the charming names of the nail colours added in the end of the ad, each name of the polish representing each showgirl finger dancer. The names of the colours also create a more sultry theme to the ad as some of the titles of the polishes are words associated with make-up looks and clothes that attract men etc 'rogue noir'.