I enjoyed my first seminar for the new brief and felt that it was helpful in explaining advertisement and its meaning, concept and aims when selling to consumers. It will be interesting to create my own ad for consumers whilst thinking of all the things I would want in an ad alongside what to put into an ad so that people want your product.
These are some notes of the recent seminar with Sharon explaining Advertisement, Gender, Products and photography.
-The main focus of Beauty Advertisement is making your audience/consumers want to look like the model in the advertisement and want to buy products to look like the ideal beautiful woman
-Beauty Advertisements focus on making the product appear and look better than it is, (false advertising, photoshop, extensions)
-Beauty advertisements reinforce stereotypes and encourage the 'male gaze' by making models of a product appear a certain way because of this one product they are using etc sexy,desirable girl next door, perfect housewife
-Advertisements made usually portray women as sexual objects & obedient housewives
- Many woman are unaware that a lot of advertisements for beauty products including sexualised ads are normally created by female advertisers as they understand what stands out, appeals to the female brain
-women and makeup where innovated by companies & brands etc Maxfactor, as they embraced how you looked and celebrated beauty
-In the 1910/20's a lot of advertisements were normally illustrated and had a lots of narrative and description about the product or company and even instructions for the beauty product
-In the early 1920's women with a shy and demure nature began to feature in beauty ads and became sexier by the end of the era, this encouraged different depictions of women
 |
| 'Palmolive company's Palmolive soap' 1924 Sourced from website; http://www.vintageadbrowser.com/beauty-and-hygiene-ads-1920s. The image above is an example of a beauty advertisement from the 1920's selling Palmolive soap. When you read the advertisement it first questions the models beauty shown on the poster and then questions her intelligence to then finally explain that her beautiful complexion is the way it is because of using this companies product. I found this advertisement strange and slightly unnecessary as in beauty ads today, we don't see many ads with a lot of narrative or information about a product it is normally very simple, with something humorous, mysterious and with interesting imagery so that if we want to find out more, we must go online, or on social media or make the effort to visit a store and see the product.
- In the 1930's more refined, 'Hollywood' inspired beauty and trends became popular
- Stars featured in ads became household names, creating more business for the companies also
-Thin arched brows became popular in this era also
-Maxfactor introduced the first cream eyeshadows, lip glosses, and pan based foundation products
- In 1931, 1,500 lipsticks were sold and the popularity of beauty products began to go through the roof
-In the 1940's Maxfactor was still very popular and film stars became a major part of the brand advertising world
-More younger women became interested in makeup also which was unheard of
-The 1950's was seen as the 'Golden Age' of makeup and advertisement became much more powerful and influential as technology improved and encouraged more families to but tv's for their homes
-Print Advertising was still used
-With a rise of products and ads became a rise of models also
-60's looks; 'Classic','Mod','Hippie', the Mod look was most popular and distinctive
-Advertisements tell you how you are going to look
Why has narration disappeared in advertisements through time?
I feel that the use of narration and instruction in beauty advertisements has disappeared dramatically and this is due to the available advertisement of products everywhere. You can see ads on the internet, train stations, magazines, shops, games, apps etc and it is getting to the point were you rely on your phone or the internet to research a product in a ad which had little to no information. So we can be lazy and just look up the product, or we make the trip to the shops to see this product and are more likely to purchase it. I feel that ads with simple images and information creates more interest as you want to find out more about the product or company. Some of the best ads these days, only feature a new song by a very popular artist with a silent video of a model moving and in response will encourage millions of men and woman to research or purchase this product because its mysterious or interesting. I feel that It can be very frustrating at times when advertisements do this as it often leads to the ad not relating the product at all. 
Woodburys Facial Soap Advertisement
1895.Sourced image from Google. Image sourced from https://s-media-cache-ak0.pinimg.com/736x/88/6a/67/886a67da23657eb6152d64db28561749.jpg  'A skin you love to touch 1915' Sourced image from Google http://www.magazineart.org/main.php?g2_view=core.DownloadItem&g2_itemId=17039&g2_serialNumber=2
-'Woodburys Facial Soap' advertisement was taken over by a woman who focused more on skin and different ad areas e.g. pores/blackheads/gender/concept, consumers wants and needs
-'A skin you love to touch',Woodburys', this sexual slogan used in their ads subtly sexualising the products and its consumers 'sex sells'
-Advertisements tend to point out insecurities or 'eye sores' to create and advertise new products etc 'body hair' 'nails' 'hair dye'.
|
No comments:
Post a Comment